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HSN & Tennis Great Serena Williams Return To New York Fashion Week

Watch the New York Runway Show Streaming Live During a Special “Front Row” Live Event on on September 15 and Purchase the Collection Immediately Following the Show as part of HSN’s “Fashion Edit”.

NEW YORK, NY – Sept 8, 2015 – Live content retailer HSN and the multi-faceted tennis legend, fashion icon and successful businesswoman Serena Williams will set the internet ablaze when they return to KIA STYLE360 New York Fashion Week on September 15, 2015 to present Serena’s fall Signature Statement Collection during a special “Front Row” live stream event. The innovative retailer is transforming the way designers bring their collection to market by allowing fans of Serena’s fall collection to shop the runway online immediately following the show.

“Throughout my life, I’ve always believed in pushing boundaries…whether it’s in tennis, business or fashion!” said Williams. “By offering my Signature Statement collection exclusively through an innovative retailer like HSN, I’m able to communicate directly with my fans. This year my runway show will be broadcast live, and you can shop the collection immediately afterwards. That is exciting to me and not common in fashion today.”

The Serena Williams Signature Statement Collection Fashion Show will take place on Tuesday, September 15th at 3:00 pm at KIA STYLE360 located at 639 West 46th Street.

Donwload full press release (PDF)

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