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Metallic Black Named Autotrader 2015 Car Color of the Year


Autotrader car shopping searches show one in four cars searched on Autotrader are black.

New York, NY September 14, 2015 – Today, Autotrader named Metallic Black as the 2015 Car Color of the Year at New York Fashion Week’s KIA STYLE360. This announcement is based on site search activity between January and June 2015.

To commemorate this occasion, Autotrader collaborated with artist Natalie Dee and SUPER BLACK® Lacquers to develop a limited run of AutotraderTM Black nail polish, a metallic black color based upon the 2015 most-searched black cars, including the 2015 Ford F-150, 2015 Chevrolet Silverado 1500 and 2015 Jeep Wrangler.

“We found that one in four new cars searched on Autotrader were black, and it’s no surprise,” said Tara Trompeter, managing editor at Autotrader. “This metallic black we’re seeing dominate the roads mimics the glam we expect to see coming down the runway. The automotive industry is back, and people are more likely to buy cars that reflect their personalities, the same way they do with fashion and accessories. And everyone knows it doesn’t get more classic than black.”

Donwload full press release (PDF)


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