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  • Press Release 9/1.15

KIA STYLE360 EVOLVES NEW YORK FASHION WEEK WITH “SEE NOW, SHOP NOW” FASHION EVENTS, EMBRACING FASHI


New York, NY (September 1, 2016) – Kia STYLE360, now in its 12th year and again title sponsored by Kia Motors (www.Kia.com), has always been a great incubator for staging unique fashion shows, special performances and centralizing a home for celebrity designers. This September 2016 season will be no exception with a slate of celebrity and high fashion shows pushing the boundaries for the “See Now, Shop Now” trend, integrating cutting edge technology and embracing the social conscious demand for clothes that fit all women.

Kia STYLE360 kicks-off on September 12th by setting the “See Now, Shop Now” bar with leading entertainment and lifestyle retailer HSN and the multi-faceted tennis legend, fashion icon and successful businesswoman, Serena Williams. Their fashion event will offer an unparalleled viewing and shopping experience by allowing customers to watch and purchase items from the show at home using virtual reality technology. HSN continues to transform the way designers bring their collections to market. In addition to streaming the runway show live across all of its platforms, the retailer will give viewers at home front row access, offering a live 360-degree view of the show via HSN’s mobile and tablet apps. The show will present Serena Williams’ new fall collection accompanied by the DIAMONDS UNLEASHED for SERENA WILLIAMS exclusive collection in collaboration with world-renowned jewelry designer, Kara Ross.

Following the HSN Serena Williams Signature Statement Collection Fashion show will be the Byron Lars Beauty Mark “Exclusive Inclusion” fashion show featuring looks from BLBM’s Fall 2016 and Spring 2017 collection. Byron Lars will be putting his footprint on Fashion Week with a body-positive redefinition of what a fashion show looks like this season, featuring a first of its kind show with runway models ranging from sizes 0 through 18. “We understand and embrace the reality that beauty comes in all sizes, so we’re pioneering an ‘exclusive’ inclusion” tells Lars. Some of the fall looks will be available for sale on their e-commerce site immediately. Options in size 14 - 22 will be online in October 2016, while the spring 2017 looks will be available in January.

Shows continue on Tuesday morning, September 13th with Colombo-Venezuelan designer Raul Peñaranda’s Spring Momentum 2017 Fashion show. In only three years after debuting at Mercedes Benz Fashion Week, his visionary and uncompromising style has lead Forbes Magazine to declare him to be one of the fastest rising star entrepreneurs in the small business industry with his 100% USA manufactured, ready to wear fashion for women. Peñaranda’s latest collection combines the power of “Momentum” with his one-of-a-kind expert craftsmanship and beautiful use of uncommon textiles to create a uniquely avant-garde yet very wearable collection presented amongst the sights, sounds and mood of the 1950's glamorous Havana, Cuba.

Television star and celebrity, Angela Simmons, presents at the 3 pm Tuesday slot showing her latest fashion venture in partnership with VIPE Activewear, founded by Marlies Korijn. Designed in Europe and made in the U.S.A. by Susanne Auzinger, former head designer of the Stella McCartney Adidas line, VIPE has launched with critical success for health and fitness conscious women who lead active lifestyles and want to look fabulous doing it. Following suit, Angela Simmons will debut her Vipe Noir designs for VIPE Activewear presenting Kia STYLE360’s first full activewear fashion show.

Closing out Tuesday will be Tumbler and Tipsy by Michael Kuluva showing his latest pop culture influenced Spring/Summer 2017 runway collection “Creaky and Tipsy”. The new collection will feature looks highlighting key arthritic focal points on the body, while staying true to the Tumbler and Tipsy brand with bold colors, funky embellishments and playful designs. Tumbler and Tipsy excels at meeting the on demand buying process by producing all orders locally in the USA plus customizing each order to the customer. Once you see it come down our New York Fashion Week runway, you are able to shop and purchase the latest Spring/Summer 2017 collection from our online store located at www.TumblerandTipsy.net/shop. As every season, Kuluva will have special appearances and surprises woven into the runway experience.

After a successful launch last year, Addition Elle and Ashley Graham Lingerie are back with a sexier-than-ever-runway to start the Wednesday, September 14th events. Addition Elle, the Canadian fashion favorite will launch the show with the world-debut of its disruptive new campaign “F*This!” It addresses the frustrations of plus size women and demands the right to full fashion access, Addition Elle’s runway show will feature top plus-size models - from Ashley Graham to Barbie Ferreira, Tara Lynn, and Jordyn Woods to name a few. Supermodel, designer and body activist, Ashley Graham, will again grace the Addition Elle runway and present looks from her “Essentials” line as well as her Holiday 2016 “Seductive” collection. Along with lingerie, Addition Elle will present select pieces by plus size fashion influencer Nadia Aboulhosn. This marks the second collaboration between the brand and Nadia and promises statement-making, body confident clothes that reflect Nadia’s signature cool-girl style. Look for a social media live stream of the show on Addition Elle’s Facebook channel. Addition Elle will be partnering with Facebook for this social media live stream giving fans behind-the-scenes interviews with the models and front row access to the runway show.

Frontrow’s "Row A seat 4 collection SS17” by Shateria El-Morgane will close out the runway shows with a look at her ready to wear SS17 collection, clothes designed to be worn wherever, however. The show will feature celebrity guests on the runway and the collection will be available to customers in stores everywhere the day after the show and at www.frontrowinc.com. For the third year in a row, Kia STYLE360’s close-out event will feature Kristin Cavallari’s for the third year in a row, showcasing her latest shoe designs with Chinese Laundry. In addition, Kristin Cavallari will be presenting her new jewelry collection from her Emerald Duv line. The event will be hosted at Row NYC’s District M lounge as an invite only cocktail reception and presentation. Both the shoe and jewelry lines will be available to shop online and at retail stores.

This year’s sponsors will also carry the torch to help elevate the fashion week experience for both industry and fashion fans. As mentioned, Kia returns with an invitation to the fashion industry to discover the all-new 2017 Cadenza premium sedan – which was designed inside-and-out at the fast-growing automaker’s U.S. design studio in Southern California - with integrated activations, on-site car displays and a fleet of vehicles available to transport fashion editors, celebrities and VIPs to and from the fashion shows and events. For rides to and from the show, editors and celebrities need to simply email requests to Kia@a-listcommunications.com. The stunningly beautiful Cadenza improves upon all the elements that made its predecessor an award-winning success, boasting a precisely crafted cabin, cutting edge technology for connectivity and driver assistance, a stronger body structure, and powertrain enhancements for a more premium experience behind the wheel.

Other renewing sponsors generously supporting the September 2016 season include: Not Your Mother’s® hair care (www.nymbrands.com), who will style all fashion shows by lead hair stylist Michele Carrillo and her NYM branded professional-stylist team, and makeup partners, LimeLight by Alcone (www.limelightbyalcone.com) and MustaeV U.S.A., a prestigious Korean artistry make up brand (www.mustaevusa.com). In addition to styling the runways for select shows, MusteaV will present their newly launched “Mood Therapy Sheet Masks” as well as their Skinny Tint Foundation shade extensions launching in November 2016.

The art-driven, New York-centric hotel, Row NYC (www.rownyc.com) has signed as the official hotel partner for the third year in a row, providing its elegant brand of hospitality and accommodations to celebrity and VIP guests as well as hosting the closing fashion event with Kristin Cavallari. Details can be found at www.rownyc.com. Finally, award winning wine producer, Line 39 Wines (www.line39wines.com) by O’Neill Vintners and Distillers returns in an elevated presence to graciously pour its Wine Enthusiast 90 point rated Pinot Noir as well as its Wine & Spirits and Wine Enthusiast Top 100 Best Buy rated California vintages across all events.

A new sponsor to the program this September include OtterBox (www.otterbox.com) will showcase its line of fashionable, sleek smartphone cases to NYFW in the OtterBox Lounge. OtterBox offers a full line of sleek cases that include leather accents, Swarovski crystals and cutting edge designer patters. OtterBox will debut new designs on the runway at both the Byron Lars and Raul Penaranda fashion shows.

Leading brand ChapStick® (www.chapstick.com) also joins the Kia STYLE360 family sampling new ChapStick® Total Hydration Moisture + Tint – which is made with 100% naturally sourced ingredients and enhances the lips’ natural color. In addition to receiving amazing samples, on-site guests will have the opportunity to show off their moves in the unique ChapStick® video booth.

New York City hotspot and fashion model sanctuary Bagatelle, one of New York’s trendiest restaurants, will serve as official nightclub partner hosting Kia STYLE360’s intimate VIP event. Finally, Eternal Water (www.eternalwater.com) will keep guests hydrated and refreshed with its Pure and Pristine Artesian Water and beautifully designed BPA free bottle which will be collected for recycling after each event.

And making sure to do its part and bring fashion with a cause, producer A-list Communications has teamed up with the charitable online beauty retailer Beautykind (www.beautykind.us) to support The Charlotte and Gwenyth Gray Foundation to Cure Batten Disease as the official charity of Kia STYLE360. The Foundation was founded in 2015 to save the lives of all children impacted by Batten disease by accelerating the research for a cure and providing financial support for patient therapies and equipment critical to their well-being and rehabilitation. Having received incredible national support and social media campaign awareness from local grass roots efforts to an array of Hollywood’s celebrity elite, the foundation has become the leading organization to fund the cure for the neurodegenerative disease, Batten’s disease, that afflicts children at very young ages.

To this endeavor, BeautyKind has donated over $30,000 in gift cards to Kia STYLE360 guests. BeautyKind is an online beauty retailer that donates 5% of your purchase to the charity of your choice. So 5% of all gift cards redeemed will be donated to the lifesaving work of The Charlotte and Gwyneth Gray Foundation to Cure Batten Disease. BeautyKind has also teamed up with The Charlotte and Gwyneth Gray Foundation to Cure Batten Disease to design a special edition insulated water bottle that will be offered at KIA STYLE360 with a BeautyKind gift card in return for donations at the BeautyKind and Charlotte and Gwenyth Gray Foundation booth. For more information about the Charlotte and Gwenyth Gray Foundation, please visit www.curebatten.org. And to learn more about BeautyKind, please visit www.BeautyKind.us.

For more information on this season’s designers, to get inside access, view runway trends, special promotional offers, and watch behind the scenes celebrity interviews as well as live streaming from the runway, please visit http://style360nyfw.com/. Twitter @NYFWSTYLE360 and Facebook @STYLE360. Official hashtag this season is #KiaSTYLE360NYFW.

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About Kia Motors America Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA and set an all-time annual sales record in 2015, surpassing the 600,000 unit mark for the first time in company history. KMA offers a complete line of vehicles, including the rear-drive K900** flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle***, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona minivan, through a network of more than 765 dealers across the United States. Kia’s U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 15,000 plant and supplier jobs. Information about KMA and its full vehicle line-up is available at www.kia.com.

About Bagatelle

Bagatelle is a contemporary French Mediterranean restaurant founded in 2008 by hospitality entrepreneurs Aymeric Clemente and Remi Laba. With locations in New York, Miami Beach, St. Tropez, St. Barth, Dubai, Punta del Este, Rio de Janeiro and Sao Paulo, the brand takes an authentic French dining experience worldwide. The brand’s motto, “joie de vivre,” influences their ingredient-driven and high-energy ambiance, showing guests that “joie de vivre” is not just a saying—it is a lifestyle. For more information on the Bagatelle experience, please visit www.bistrotbagatelle.com.

About ChapStick®:

ChapStick®, the lip expert, makes it a priority to help people care for their lips all year round. Originally created in the early 1880s, ChapStick® is known today as America’s favorite lip balm and there’s a variety for every consumer need. Marketed by Pfizer through its Consumer Healthcare business unit, ChapStick® offers a variety of products and fun flavors that promote happier and healthier lips. For more information on ChapStick®, please visit www.ChapStick.com and www.ShopChapStick.com and check out www.facebook/ChapStick.

About Eternal Water:

Eternal Water is the #3 Premium Sourced Bottled Water in the USA and one of the fastest growing premium waters in the category. Eternal has swept this category in the last few years boasting 86% incremental sales and over 60% repeat purchase rates, generating one of the most loyal customer bases in bottled water. Eternal Water has national distribution and can be found in the country’s largest retailers across all channels. Learn more about their products and benefits at http://www.eternalwater.com.

About LimeLight by Alcone:

Since 1950, professional makeup artists and their clients have shopped Alcone's New York City retail store and warehouse for the best makeup from around the world. Over time certain products consistently stood out as the best, receiving rave reviews from Alcone customers, bloggers, and the press - these are the products LimeLight has incorporated into their line for the direct sales market. The line includes professional grade makeup as well as custom formulated skin care to help your skin find balance through a healthy, natural skin care regimen. The line is made specifically with the everyday woman in mind to give women the opportunity to create their own business and be amazing everyday! www.limelightbyalcone.com

About Line 39:

Line 39 offers consumers a selection of varietals from Lake County, AVA, as well as the North Coast and other areas in California. Line 39 wines are versatile and sophisticated, providing a wonderful complement to a variety of foods. Line 39 offers bright, crisp refreshing whites and smooth, subtle reds of consistent flavor and quality. Line 39 wines include Sauvignon Blanc, Chardonnay, Merlot, Cabernet Sauvignon, and Petite Sirah. You can follow the brand on Twitter at www.twitter.com/Line39Wines on Facebook at www.facebook/Line39Wines and on Instagram @Line39wines #Line39wines. Visit http://www.line39wines.com/ for more information.

About MustaeV U.S.A.:

MustaeV is a prestigious Korean makeup artistry cosmetic line launched in 2009 in Seoul’s Cheongdam area. The brand is recognized for, and specializes in, providing high quality brushes made with only the finest materials and highest quality control standards. MustaeV’s color makeup includes products ranging from eye shadows to blushes, lip color to eye liners, foundations and everything in between. All MustaeV items are planned, developed, and tested by a high profile team of makeup artists based in Cheongdam, an area specializing in makeup, hair, skin care, and fashion located in Gangnam Seoul, Korea. We aim to provide high quality brushes, superb color cosmetics, and state of the art beauty products that appeal to all consumers in all price ranges. For more information visit www.mustaevusa.com.

About Not Your Mother’s®:

Coined a young cult haircare brand, Not Your Mother’s aims to provoke you to experiment with new ideas, get inspired and embrace personal style. Delivering uncompromising creative attitude, cruelty-free and USA made products, it is the company’s fourth year as STYLE360 at New York Fashion Week’s hair care partner. Not Your Mother’s fashion week hairstylist team includes top celebrity and creative stylists lead by Michele Carrillo whose clients include Paris Hilton, Karlie Kloss, Kendall Jenner, Betsey Johnson, and Carolyn Murphy, among many others. For more information please visit www.nymbrands.com.

About OtterBox Products Inc.:

OtterBox styles smartphones in sleek and sophisticated protection. With a wide range of slender cases featuring designer patterns, on-trend colors and luxury materials, OtterBox has a case that compliments any wardrobe. Learn more about OtterBox at http://otterbox.com

About Row NYC:

With the completion of a two-year, $140 million development, Highgate Hotels and Rockpoint Group launched Row NYC in March 2014. Located in the heart of Manhattan’s epicenter, Times Square, the illustrious property boasts contemporary guest rooms; District M, an express café and Neapolitan pizza bar; Times Square’s first indoor food market, City Kitchen; Cyc Fitness spin studio; Sugar Factory café and confectionery; and express styling bar, Glam&Go. The interior, art-driven environment and artisanal cuisine make Row NYC the first of its kind to breathe imagination into a hotel experience in Times Square. Curated by the best in their respected fields, Row NYC represents the pulse of New York and delivers it with style and comfort. For more information please visit www.rownyc.com.

About KIA STYLE360:

Started in 2004, and then called “Style Lounge,” this modest fashion platform launched out of the gate as a stage for some of today’s leading fashion brand designers like Rodarte, Rebecca Minkoff, Patricia Fields, and Zaldy. Over the decade, and after a name change as well, STYLE360 New York Fashion Week has evolved into a launching pad for trending and celebrity designers such as Avril Lavigne, Daisy Fuentes, the Kardashians, and Kristin Cavallari to name a few. Likewise, fashion industry elite super models have graced STYLE360’s stages and venues including Karolina Kurkova, Naomi Campbell, Carol Alt, Tyson Beckford, Kendall Jenner and Jessica White, as well as countless celebrities including the Kardashians, Brooke Burke, Brittany Snow, Gerard Butler, Chris Noth, Tommy Hilfiger, Lauren Conrad, Rosario Dawson, and dozens more. An element that always separates Kia STYLE360 shows from the usual fashion week clutter, are the high-profile musical performances each Season. Highlights from the past ten years include performances by Austin Mahone, Wyclef Jean, Natasha Bedingfield, JoJo, Neon Trees, Cher Lloyd, Estelle and appearances by music legends like Richie Sambora, Slash, Kanye West, Ne-Yo, Pete Wentz, Rick Ross and many more.

#KiaSTYLE360 #Kia #SerenaWilliams #AshleyGraham #TumblerandTipsy #MichaelKuluva #ByronLarsBeautyMark #ByronLars #AngelaSimmons #VipeActivewear #RaulPenaranda #Frontrow #NotYourMothers #NewYorkFashionWeek #OtterBox #Energizer #HSN #eternalwater #MustaeV #LimelightbyAlcone #Line39Wines #KiaCadenca #KiaCadenza #AListCommunications #DavidManning #Chapstick #Bagattelle #RowNYC

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