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STYLE 360 Celebrates It's 15th Year Anniversary At September NYFW - Forbes


Models walk the runway as STYLE360 hosts Kittenish by Jessie James Decker on September 10, 2018 in New York City. (PHOTO BY THOMAS CONCORDIA/GETTY IMAGES FOR STYLE360)

Link to Forbes article (Click Here)

Today's fashion shows tend to be trans-seasonal, with the viewer expecting to wear the garment in a matter of days. Quality and longevity therefore have to be built in and wearable fashion cannot be as trend led as its fashion week counterpart. Modern fashion is primarily about detail, the fit and the cloth. It can be tribal, sustainable and exclusive. Today's consumer is nothing if not a decreeing one.

Prominent buyers and editors draw on many different sources for their research but always seem to ground it in real clothing and function. I often explain to my viewers that no matter how mundane or avant-garde a designer may appear to be, at the very core of the design there must be an authenticity of purpose, together with an awareness of the modern world.

To be a successful fashion stage producer of shows, it is vital to have a familiarity with pop-culture history and modern day requirements. Fashion is not about extreme silhouettes and superfluous detail as the shows present during fashion week but rather the contemporary consumer exercises a more discerning eye for attention to detail.

Today's fashion shows tend to be trans-seasonal, with the viewer expecting to wear the garment in a matter of days. Quality and longevity therefore have to be built in and wearable fashion cannot be as trend led as its fashion week counterpart. Modern fashion is primarily about detail, the fit and the cloth. It can be tribal, sustainable and exclusive. Today's consumer is nothing if not a decreeing one.

Prominent buyers and editors draw on many different sources for their research but always seem to ground it in real clothing and function. I often explain to my viewers that no matter how mundane or avant-garde a designer may appear to be, at the very core of the design there must be an authenticity of purpose, together with an awareness of the modern world.

To be a successful fashion stage producer of shows, it is vital to have a familiarity with pop-culture history and modern day requirements. Fashion is not about extreme silhouettes and superfluous detail as the shows present during fashion week but rather the contemporary consumer exercises a more discerning eye for attention to detail.

Anna Wintour and Rapper Drake (STYLE 360)

On the theme of a successful fashion stage production company, I recently reviewed STYLE 360 and their artistically inspired brands that meet a particular market and for that, retailers, magazines, blogs and influencers understand their important touch-points, which are their full, throttle engine of success!

This fashion season, STYLE 360 is celebrating its 15th year anniversary at September NYFW featuring returning designers such as Serena Williams, Rosario Dawson and Jessie James Decker among others. This milestone makes STYLE360 the longest running multi-day fashion stage producing shows for celebrity designers. Since its inception in September 2004, STYLE360 has been established as a preferred fashion week platform for celebrities and emerging designers to showcase their collections, collaborations and brands at New York Fashion Week offering an integrated turnkey platform to show alongside the major fashion players.

To mark 15 years, STYLE360 has partnered with new title sponsor, Klarna , thus enabling it to expand the reach of their presentations by live streaming the shows and running a contest for fashion fans to get in and up close during NYFW. This year the show will be STYLE360 presented by Klarna.

In keeping with the retail landscape- this year will mark the first time clients will have the SEE NOW SHOP NOW activation after each show.

Read more...

https://www.forbes.com/sites/josephdeacetis/2019/09/08/style-360-celebrates-its-15th-year-anniversary-at-september-nyfw/#3438feaf22d6


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