Roots x BOY MEETS GIRL®
Roots, a premium outdoor lifestyle brand, together with young contemporary athleisure brand, BOY MEETS GIRL, announce the global launch of Roots x BOY MEETS GIRL, a limited-edition streetwear collaboration.
Roots x BOY MEETS GIRL merges Roots more than 45 years of heritage and the comfort the brand has long been known for, with the statement style and streetwear aesthetic of BOY MEETS GIRL. The limited-edition, 15-piece collection includes organic cotton unisex t-shirts, recycled yarn sweatpants, hoodies (cropped and zip-up styles), a sweatskirt, leggings, and a mini-me kids collection. Each piece features unique logos, designed exclusively for the collection, that bring together the two brands highly-recognizable logos and celebrate three brand values that both Roots and BOY MEETS GIRL share: community, freedom, and integrity.
Roots x BOY MEETS GIRL launches mid-January in Asia and early February in North America. The collection will be available in nine Roots stores in Canada and three in the U.S. as well as 61 Roots stores in Taiwan, 35 in China and one in Hong Kong. The complete collection will also be available online at roots.com, www.roots.com.tw and https://roots.tmall.com.