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S by Serena Williams


Launched in 2018 by athlete, entrepreneur, mother and icon Serena Williams, Serena is an inclusive fashion collection, for confident women of all ages. Featuring accessible, versatile pieces, the Serena line encourages women to express creativity and individuality through their fashion choices. Inspired by Williams’ love for fashion and vision to build a global community of dynamic women, the collection seamlessly brings these two concepts together through bold apparel including dresses, denim, jackets, leisure wear, tailored pieces and more.


The collection is exclusively available online at and select pop up shops around the world.


To learn more, visit and join the conversation on social media @serena.



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