Ydamys Simo, the CEO and founder of the brand, transferred her vision and passion for fashion into a unique venture of her own. Inspired by her precious soul mate and greatest inspiration - her daughter Ynairaly Simo - Simo begn designing High End Couture for Children.
When she realized the clothes weren’t stylish enough for her daughter in 2007, it inspired her to start her new Venture YDAMYSSIMO. In September 2015 Ydamys established and debuted her first collection in New York during New Fashion Week. An overwhelming response resulted in amazing and phenomenal growth for her brand.